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Sports Biz Reading List

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So after tonight’s Sports Business Chat (Twitter, #sbchat hashtag, Sunday nights at 9:30pm ET), It gave me a great idea. Even with our busy schedules with school and work, we choose to read what we are interested in.  We read topics about different topics we enjoy to expand our minds and continue learning new things. I decided to start compiling a list of great books worth reading starting with aforementioned books already discussed as must-reads this coming year. This list is comprised of mostly sports business books and similarly related texts. It can include anything from business-directed focuses, strictly sports, social media content, etc. Feel free to send me a message of your favorites, if they aren’t on the list and if they are on Twitter, please include their handle for a follow! I’ll make sure to update it as often as I can! Enjoy!


Winning the Customer by: Lou Imbriano (@LouImbriano)

Scorecasting by: Tobias Moskowitz/Jon Wetheim

The Power of Who by: Bob Beaudine (@YouGotWho)

Beyond the Scoreboard: An Insider’s Guide to Business of Sport by: Rick Horrow/Karla Swatek

License to Deal by: Jerry Crasnick

Never Eat Alone by: Keith Ferrazzi

Take Time for Paradise: Americans and Their Games by: A. Bartlett Giamatti

The Tipping Point by: Malcolm Gladwell

Veeck as in Wreck: The Autobiography of Bill Veeck by: Bill Veeck

A Career in Sports: Advice from Sports Business Leaders by Michelle Wells

Poke the Box by: Seth Godin

Purple Cow & Linchpin by: Seth Godin

Seven Habits of Highly Effective People by: Steven R. Covey

Planet of the UmpsA Baseball Life from Behind the Plate by: Ken Kaiser/David Fisher

The Thank You Economy by: Gary Vaynerchuk (@garyvee) 

Brandwashed by: Martin Lindstrom

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney by: Lee Cockerell

Predictably Irrational: The Hidden Forces That Shape Our Decisions by: Dan Ariely

Marketing Outrageously by: Jon Spoelstra

The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First by: Jonah Keri

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by: Daniel C. Esty/Andrew S. Winston

Intercollegiate Athletics and the American University by: James J. Duderstat

The Business of Happiness by: Ted Leonsis (@TedLeonsis)

How to Win at the Sport of Business by: Mark Cuban (@mcuban)


  1. Steven Myers says:

    the nba strike is writing a book on economics battle royal as we speak. sad.
    but on a more positive note, this is a great post. a wordpress book club seems in order through your site. just a suggestion.
    i loved “Mint Condition by Dave Jamieson: How Baseball Cards Became An American Obbsession.”
    the book covers all angles under the collectors enchanted moon with a substantial focus on the business side.
    i enjoyed Veeck as in Wreck: The Autobiography of Bill Veeck. it put sports as entertainment in perspective for me, but also kept it kind of grey in that Veeck sure loved his baseball.
    I’m glad to find your site

  2. Drew McKechnie says:

    Thanks for the recommendations. Cuban’s new book is definitely on my list. Also, if you haven’t read it yet, the new oral history of ESPN, “These Guys Have All the Fun” is incredible both as a business book and as a way to get your fix about all of the on-air personalities we’ve grown up with. It’s on the long side, but I can’t put it down.

    From one DMV entrepreneurial sports nut to another, keep writing!

  3. […] Break In The Action Musings of a red-headed sportsaholic Skip to content HomeAbout MeOur ContributorsSports Biz ← Sports Biz Reading List […]

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